How to Get Into Healthcare Marketing

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May 23, 2025

In 2025, people are looking up their symptoms online and asking ChatGPT questions before heading to the doctor.

The healthcare scene was competitive from the start, and with ChatGPT and Google around, providers really have to step up their game when it comes to customer experience and collaborating with experts.

Healthcare marketing is the key to grabbing patients' attention before they book an appointment. 

So, how to get into healthcare marketing? 

At Hey Taylor, we put together this guide to help you out. 

What Is Healthcare Marketing?

Marketing in healthcare is how providers connect with patients and bring in new clients, while also creating awareness about their brand.

In simpler terms, it’s all about showcasing health services, professionals, and organizations to both current and potential patients.

It’s not just about running ads; it’s really about forming strong, lasting relationships between healthcare providers and the people they care for.

Why Get Into Healthcare Marketing?

Healthcare marketing mixes old-school methods with modern digital tools like websites, SEO, email, AI, and social media. 

The main goals are to bring in new patients, build trust and loyalty, improve communication, and, specifically, boost retention and referrals.

For those interested in how to get into healthcare marketing, some highlights include:

  • There is a high demand for digital skills in a field that mainly operates offline.
  • You can choose from various career paths, including positions in hospitals, clinics, pharmaceutical companies, or marketing agencies.

For healthcare providers, having solid marketing strategies is key: 

  • Marketing strategies allow these businesses to share what they're about, what services they offer, and what values they stand for, making it easier for patients to make informed decisions about their healthcare.

Steps to Start in Healthcare Marketing 

If you want to learn about Healthcare Marketing, start with the basics using the pyramid method: with a solid foundation in the basics, before jumping into more complex tasks. 

And if you’re a doctor on the lookout for one of the best healthcare marketing agencies, it’s important to know what to expect using this guide.

Step 1: Understand the skills you’ll need

To succeed in healthcare marketing, you need a mix of technical skills and industry knowledge.

When it comes to marketing skills, there are a few key things you need to have in your toolkit as a healthcare marketer:

  • Content Marketing to write blogs, educational materials, and service pages that inform and engage your audience.
  • Email Marketing to foster patient relationships using automation.

(We have a full guide to marketing automation here)

  • Analytics with tools like Google Analytics or CRM dashboards to track your return on investment (ROI).

Step 2: Get Certified 

If you're just starting in marketing or healthcare, getting certifications can help you stand out: 

  • Google Ads and Google Analytics Certifications
  • HubSpot Content and Email Marketing Certifications
  • Healthcare Marketing Certifications from organizations like the AMA

Step 3: Study the tools 

When we start marketing in healthcare, we will need some basic tools:

  • CRM platforms like Salesforce Health Cloud or Zoho Health CRM
  • SEO tools like SEMrush
  • Social media schedulers like Hootsuite or Buffer
  • Marketing automation tools like Mailchimp
  • Design platforms like Adobe Express

Step 4: Design your first strategy 

To create a healthcare marketing strategy:

  • Start by analyzing the market.
  • Define your target audience by creating patient profiles and monitoring their changing preferences.
  • Develop a unique value proposition to differentiate yourself, supported by measurable results.
  • Set clear goals and track your progress using key performance indicators (KPIs) like conversions and patient acquisition.
  • Maintain a consistent brand identity across all platforms.
  • Use a multichannel marketing plan that includes social media, SEO, and pay-per-click (PPC) advertising.

In Summary

How to get into healthcare marketing involves three main things: 

Know the basics, understand your patients' needs, and create a strategy using best practices.

If you're a healthcare provider aiming to boost your revenue and get more patients involved, it’s best to partner with an expert.

Reach out to us here.