Search Atlas OTTO Review: AI SEO Tool to Boost Rankings
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June 4, 2025
As an SEO professional, monitoring your niches and implementing the right solutions to improve their ranking is key to saving time and generating results. For this, having a tool like Search Atlas OTTO is essential.
OTTO SEO, Search Atlas's AI, will allow you to optimize websites with just a few clicks. From technical aspects, internal links, content, and much more.
If you want an Artificial Intelligence assistant specialized in SEO, you should definitely try Search Atlas OTTO, the ultimate auditing and optimization tool.
In this article, we'll tell you all about its features and pricing.
Let's dive in!
Search Atlas OTTO is an Artificial Intelligence-powered SEO tool designed to optimize websites to improve their search engine rankings.
Search Atlas's AI tool, named OTTO SEO, analyzes your desired niche pages and audits them to find improvement opportunities in Technical, On-Page, and Off-Page aspects. Specifically, it automatically audits and optimizes technical issues, content, and backlink generation.
One of the strongest points of this SEO tool is its constant, real-time learning capability. This allows it to continuously update pages with its recommendations based on the latest trends and changes in search engines.
Let's review each of its features below.
With OTTO SEO, Search Atlas's AI-powered SEO tool, you can automate your optimizations and campaigns thanks to the following features:
This feature allows you to automatically identify and correct technical, content, and internal structure issues that can affect a website's performance in search engines. This includes optimizing meta tags, descriptions, broken links, canonical tags, and semantic SEO, improving relevance for users and generating responses that satisfy their search intent.
Regarding Technical SEO, the tool audits and suggests changes in the most important aspects, such as broken links, canonical tags, titles, meta descriptions, missing alt text, etc. Let's look at some examples:
Broken Links: In this case, the tool identifies pages with errors and allows you to correct them automatically or manually.
Canonical Links: The tool shows which URLs are missing their canonical tag and suggests which ones to assign the attribute to.
Title Tags: This part of the tool displays the current titles of each page and suggests changes to create a greater impact.
Missing Alt Text: This function provides a list of images without alternative text and suggests high-impact solutions.
Regarding On-Page SEO, this tool helps you identify opportunities to improve your internal content, such as keywords, links, semantics, etc. Let's look at some examples:
Missing Keywords: The tool analyzes your pages and generates a list of keywords you can add to each one to improve their impact.
Internal Linking Opportunities: This feature evaluates and suggests optimal links between different pages of the same site.
Semantic Analysis: This function allows you to evaluate how keywords are used throughout your pages and quickly improve their implementation and structure.
With this feature, you can create content quickly and efficiently thanks to Search Atlas's Artificial Intelligence assistant.
This tool allows you to create articles on your own and receive AI suggestions (like titles, keywords, highlights, etc.) or generate them directly with it, saving you a lot of time. You just need to start by entering the title or topic you want to write about and a few keywords for the Artificial Intelligence to do its job.
Once you have created the text, it will perform an analysis to identify keywords you should add and remove for greater impact in the SERPs.
This feature also offers the option to generate images with AI, all integrated and with just a few clicks. Simply enter the prompt with the desired image, and the tool will create it in seconds.
Now, with Search Atlas OTTO, you can activate and manage Google Ads campaigns in a simplified and optimized way thanks to its powerful Artificial Intelligence technology.
In just a few steps, you'll be generating efficient campaigns that create a high impact on the digital channels where you direct your actions.
Manage your niches' Google My Business profiles directly within the tool.
This tool offers the ability to manage all business profile activities, from posts, reviews, questions and answers, etc.
You just need to link this Search Atlas OTTO feature to your desired Google My Business account.
Additionally, you can completely manage and optimize your niches' Local SEO.
With the Heatmap function, you can identify your performance and improvement opportunities for local searches, thereby enhancing your ranking in Google Maps.
Furthermore, in this section, you can see your performance in the SERPs for local searches, as well as check and generate local citations that help boost brand positioning and presence.
Without a doubt, it's one of the most powerful tools if you want to manage your business with a single platform.
Another key Search Atlas OTTO feature we want to show you in this review is backlink building.
This tool analyzes your niches' Off-Page SEO and evaluates the best opportunities to acquire external links.
You'll be able to verify the most important metrics of this SEO aspect and directly address problems without wasting time.
Moreover, the tool allows you to check the status of your site's links: newly acquired, lost, anchor texts, spam links, etc.
A great option for managing off-page SEO and implementing your optimizations efficiently.
Search Atlas OTTO offers three types of plans: Starter, Growth, and Pro.
Let's analyze each one:
This plan is designed for freelancers and small organizations.
It includes:
All these features for a price of $99 USD per month.
This plan is designed for growing teams and small to medium-sized agencies.
It offers:
The price for this plan is $199 USD per month.
Finally, the Pro plan is aimed at enterprises, agencies, and large teams.
Its features include:
This plan costs $399 USD per month.
Having tools to perform audits on your niches that allow you to implement solutions quickly and effectively is the key to the success of your SEO strategies.
With Search Atlas OTTO, you will not only be able to achieve this purpose but also boost your results thanks to its incredible Artificial Intelligence features.
What about you, have you already tried Search Atlas OTTO? What was your experience with one of today's best SEO tools?