Why Marketing is Important in Healthcare
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May 23, 2025
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Fifty years ago, getting new patients for a healthcare practice was mainly about public relations.
Nowadays, patients do their homework.
They're checking out Google, ChatGPT, social media, and online reviews before they even think about making an appointment.
So, it's essential to find new ways to connect with them through marketing.
Effective marketing strategies can help healthcare providers attract new patients and keep them coming back, build trust, and boost revenue.
Keep reading to learn more about why marketing is important in healthcare.
Healthcare marketing promotes health services, products, or organizations to patients, treating them as informed consumers.
Agencies like Hey Taylor use methods like SEO, ads, and AI to help healthcare practices grow their revenue.
But this is just one of six other reasons why marketing is important in healthcare.
Let's explore the rest.
If you run a practice, you know that just having great services isn’t enough.
The reality is, if potential patients don’t know about you, they can’t choose your practice.
So, take a moment to think: are you doing enough to get noticed?
With healthcare marketing, you can boost your online presence, making sure your local community and others see you.
Then, when patients start their healthcare journey with a Google search for something like “pediatrician near me” or “best dental clinic”, you want to be on their radar.
So, how does healthcare marketing make that happen?
At Hey Taylor, we’ve helped clinics triple their visibility with these strategies.
In healthcare, trust isn’t just important; it’s everything.
When you have a professional and engaging online presence, it shows patients that they can count on you and that you're good at what you do.
That’s why strategies like E-A-T (Expertise, Authoritativeness, Trustworthiness) come into play for SEO in healthcare.
You might be asking yourself: "Great. Now, how do I do that?"
Well, you can really use your website to your advantage by posting useful blog articles and showcasing your team's qualifications.
But the biggest thing?
Make sure you collect and respond to patient reviews on your website and Google My Business.
When you dive into healthcare marketing, you quickly realize that it’s not just about getting your message out to more people; it’s about connecting with the right patients.
You want patients who actually need your services, live around the corner, and are ready to book that appointment.
How to get close to them? You can use tactics like healthcare SEO, paid ads, and patient segmentation to tailor your messages for those ideal patients.
Building and keeping good relationships with your patients is important, even if you’re not trying to sell them anything.
You can use digital marketing tools like automation platforms and CRM systems to create interactions.
For example, you could:
If you’re curious, we’ve got a complete guide on healthcare marketing automation that you can check out.
One obvious reason why marketing is important in healthcare is that, with the right approach, it can really boost your profits.
Marketing equips you with the tools to keep your schedule packed, explore new business models, and build a community that remains loyal to your services.
On the other hand, it helps you attract patients with less budget.
Here’s the downside:
If you’re not promoting your healthcare practice, chances are your competitors are.
The longer you put off marketing, the tougher it’ll be to keep up.
On the bright side, with some steady effort and smart strategies, you can totally hold your own and even outshine them.
When you think about why marketing is important in healthcare, you will find a common answer: it helps you attract new patients, keep existing ones, build trust, and increase revenue.
However, achieving this requires the right strategy and experience.
If you're not sure how to begin or if you want to work with a professional team that can help businesses like yours succeed, contact us here.