Our Audit · The Trust Index™

The measure
everything else
is built on.

The Trust Index is how we see what AI really says — about a brand, a category, a market — and how much humans actually believe it. It’s the research that led to our method and our agent. And it’s where every engagement starts.

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What it measures

Three things AI decides about every brand.

01

Findable

Do you appear when buyers ask AI, or not at all?

02

Accurate

Does AI get who you are and what you do right?

03

Recommended

Does it name you, or hand the customer to a competitor?

The Trust Index measures all three, on the questions your buyers actually ask.

Two ways to get measured

Two ways to get the answer.

Instant

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Self-serve snapshot in about two minutes. $47. Findability score, who AI names instead, accuracy flags — single-pass, scope declared, human-reviewed before it sends.

For: "just show me."

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Full

The Trust Index diagnostic

Run by our team: 20 prompts, multi-pass with median scoring, four pillars, competitive read, and a sequenced fix map. Scoped to you on a call.

For: "show me everything, then tell me what to do."

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Same method. Same honesty. Different depth.

What the diagnostic covers

What you walk away with.

We run the questions buyers ask in your category and market across the major AI engines, and score what comes back with a versioned, repeatable method. Plain-language findings — and the sequence to fix them.

Scores with their scope declared

Prompts, engines, date. Every number carries its scope; that's the discipline.

Who AI names instead

The competitors and directories taking your answers today.

Accuracy flags

Anywhere AI confuses you with someone else, or gets your market or category wrong.

The gap-to-fix map

Every finding tied to the CitationStack phase that addresses it.

The research behind it

Built on real field research.

The Trust Index isn’t only about machines — it’s about whether people believe them. We interview strangers on camera about how much they trust what AI tells them: 44+ unscripted interviews so far, filmed in Toronto, with New York, Seoul and Busan in progress. The average so far: 4.9 out of 10 — people trust AI for facts they can check, and hesitate on judgments they can’t. That hesitation is exactly where brands now live.

Read the research

The 4.9 is research context — it never appears in any client's score.

44+

interviews · filmed in Toronto · expanding

Where it led

The measure came first. Everything else followed.

Measuring thousands of AI answers taught us what the engines actually reward — and that became CitationStack 200™, the sequenced method. Running the measure at scale needed an operator — and that became Taylor, our AI agent with a human approving every move. Audit → method → operator. Same discipline end to end: measure honestly, declare the scope, fix in sequence.

The method

CitationStack 200™

200 sequenced actions that build the mentions, reviews, and content AI trusts, run in order.

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The measure

Trust Index™

Where every engagement starts — scores with their scope declared, and the sequence to fix them.

You are here
The operator

Taylor AI

Maps the prompts buyers use, finds the gaps, and ships the fixes, with a human on every move.

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Commissioned research

Trust research, commissioned.

Organizations also engage the Trust Index directly — to understand how AI systems represent their market, their category, or their region, and how public trust is shifting. If you need to know what AI says about a space you care about — and whether people believe it — that's a conversation we'd enjoy.

Talk to us about research
Straight answers

The questions agencies actually ask.

We already rank on page one. Why doesn't AI recommend us?

Because ranking and recommending are different systems. Google orders pages; AI decides who it believes — corroboration, consistency, and structure, not position. You can win one and lose the other. Most page-one businesses currently do.

Where do the scores come from?

A versioned, repeatable protocol: defined buyer questions, run across the major engines, scored the same way every time — so a re-measure on identical prompts shows real movement, not noise. The scope — prompts, engines, date — is declared on every number.

Is the 4.9 my score?

No — the 4.9 out of 10 is our street-interview research on public trust in AI, the context our work lives inside. It never appears in any client's score.

Do you guarantee results?

We guarantee the method runs as described and the measurement is honest. Nobody controls what AI says — anyone promising a specific outcome is telling you something about themselves. What we show is movement, measured on identical prompts, with scope declared.

How often should a brand re-measure?

After fixes ship, and then on a steady cadence — always re-scored on identical prompts so movement is real, not noise. The models change; a brand's standing drifts. Measurement is how you notice before your buyers do.
Get measured

Start with the measure.

You can't fix what you haven't measured — and measurement starts at $47.

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